What’s New
Our “What’s New” page will provide you with continuous updates on new product enhancements, company news and the latest industry trends.

Who pulled the rabbit from the hat?
You may have noticed that Weidhaas not only reengineered a new Web site, but we also redesigned our corporate branding. We realized that while our previous logo, a modified version of the Weidhaas family crest, conveyed our commitment to the Weidhaas heritage, a family tradition rich in hands-on craftsmanship, we needed an image that combined the old and the new.

For those of you with German roots (or a few German lessons), you probably recognize that “haas” translates to rabbit. We decided the rabbit was consistent with our commitment to honoring the long line of Weidhaas craftsmen, while continuing to forge our own new identity. We developed this tagline to accompany our assertive rabbit, “We run faster, work harder, and are multiplying…”

“Our presses are fast and strong, and we wanted an image that reflected that strength and speed,” said Rob Weidhaas, Jr., President. “Our tagline takes into account our strong growth, speed and the commitment of our machines and our people to work harder to meet our customers' needs.”